It’s a fact: Coronavirus has radically taken the events scene into the online space. However, ever since coronavirus hit the global population, one format has widely dominated - and cluttered the online space: webinars. Is that all there is to it?
Gone are the days when we’d dive into the thrill of an event opening, a fun networking night, or the joy of face-to-face interactions. But is there a way to revive those elements in a virtual format?
Here’s the exciting news: we not only can revive them; we can innovate them! As users, customers, and brands are rapidly turning into virtual forms of interaction, new formats come into play - both when it comes to events designed for your own team and for your clients.
From invitations that help fuel funnels, to interactive artwork and communications, live support, multiple moderation, and networking software, the options are limitless to deliver an event that is not only powerful, but also an experience itself. Here’s the steps you need to take to optimize your approach.
1. Identify your targeted audience
You need to have a strong understanding of your audience’s mindset; are they willing to join a virtual event planning? How tech-oriented are they? Build a solid statistical profile through surveys and forums with your audience.
2. Choose the format of your event
Virtual event planning has many formats; from seminars with various speakers or a single person on stage, to workshops, webinars or live videos. The key is to create a distinctive experience that leaves a mark on your audience and distinguishes you from your competitors.
3. Choose the platform
There are several services out there, from globally renowned Twitch, YouTube live, Facebook live and Periscope, to newer platforms that capitalize on the interactive experience through VR. Most platforms have a free trial which you can take advantage of to allow the utility of the platform and familiarity of its functions to test virtual events.
4. Understand the original goals of the in-person event and how a virtual event will achieve those goals
Identify the critical aspects and the event’s purpose, then create the content that aligns with its purpose and the experience virtually, think of how to keep the customers connected
5. Choose the host & topic
Make sure that the speakers have authority, can influence, are experienced and have credibility over the topic. The topic should be of the audience's interests, and the presentation of the topic should be short, straightforward to the “Big Idea.”
6. Pick the Time & dateWhen setting the time and date, consider the day-to-day activities of the audience; time zones, and working days of the audience so that the majority is able to attend after a break from their workload.
If you’re ready to create your next online event, we can help you deliver a powerful experience to your remote audience. Leveraging on more than 12 years of experience of managing global and local events, we’re now extending our full support, offering you everything you need to shift your events into the virtual world.
Whether it's a small internal event for less than 10 people, or a mega event with thousands of attendees, we can manage your event from A to Z from invitations, registrations, artwork, marketing, live technical support during the event, providing the online event platform, moderation, tools and equipment.